Why Is Our Agents Only £1,299? The Honest Answer

Every seller who calls us asks some version of the same question before they ask anything else: how can Our Agents possibly do this for £1,299 when the agent up the road wants 1.3% of the sale price plus VAT? It is a fair question. A £325,000 sale costs £5,070 at that rate once the VAT is added. We charge £1,299 for the same result, or better. Here is the honest answer, not the marketing version.

We analysed what actually works

From the day we started selling property in Northumberland, we tracked every single sale — which marketing actually drove viewings, which presentation actually drove stronger offers, which process actually drove faster completions. Most of what a traditional agency does by habit turned out to make no measurable difference to the outcome. We cut it.

What was left is a leaner, more deliberate process built entirely around what we could prove moved the needle — not a stripped-back version of a traditional service, but a rebuilt one.

Property services in Northumberland

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We do not carry the overheads a high street agent does

A traditional agency's percentage fee is paying for more than your marketing. It is paying for a prime high street unit, a large staff team, company cars and several layers of branch management — costs that exist whether or not they help sell your specific home. We carry none of that. Our spending goes into the things that actually sell a property: photography, video production and targeted marketing. There is no high street rent to cover, so there is nothing to recoup through your fee.

This is a growth-stage price, and it will not last forever

We want more Our Agents sold boards across Northumberland, and the most effective way to earn that is to make switching an easy decision. £1,299 does exactly that. On a typical £325,000 Northumberland sale, a traditional agent charging 1.3% plus VAT would cost £5,070 including VAT. Our fixed fee is £1,299 — a saving of £3,771 for an equivalent or stronger marketing package. Your own saving will vary with your sale price, but the shape of the comparison holds at almost any value in the county.

We are direct about why: this is a deliberate pricing decision for this stage of our growth, not a permanent commitment. The volume it brings lets us keep investing in marketing, technology and service, and prove the model at scale across the county. It genuinely will not stay this low indefinitely, which is exactly why sellers weighing up whether to switch tend not to wait once they have seen the numbers side by side.

What this means if you are deciding whether to switch

If you are currently instructed with a traditional agent, or weighing up who to use for your next move, the practical question is simple: what would the same or better marketing cost you elsewhere, and is that gap worth paying? For most Northumberland sales, the answer is a difference measured in thousands of pounds, not hundreds.

The next step is a free, no-obligation valuation. We will give you an honest figure for your home, walk you through exactly what £1,299 buys you, and let you decide with the real numbers in front of you rather than a headline fee. There is no pressure to switch on the day, and no obligation attached to asking the question — just a straight answer about what your property is worth and what selling it with us would actually look like.