Home/Selling/Property Launch Strategy
The 14-day launch

We don't list properties. We launch them.

A traditional agent puts your home on Rightmove and waits. We build momentum before launch, create competition at the open house and generate the energy that drives the best price. Here is exactly how our property launch strategy works.

The three phases

Build, launch, sell.

Phase 1 — Days 1–7

Build

Before your property goes on Rightmove, we build the demand. Professional photography, three videos, floor plan and paid social campaigns are all prepared. Your property is introduced to our database of pre-registered buyers. Energy builds before the market even knows it is available.

Phase 2 — Days 7–14

Launch

Featured Property live on Rightmove and all major portals. Social campaigns running. Open house viewings opening for qualified bookings only. Every buyer who wants to see the property knows the date — creating a clear, shared deadline that drives urgency and decision-making.

Phase 3 — Day 14

Sell

Open house day. Pre-qualified buyers attend together. They see others interested. They make decisions on the day. Around 90% of our properties sell here — with multiple offers in most cases. You choose the outcome that works best for you, from a position of genuine strength.

Where we market your property

Every channel working together.

Rightmove — Featured

The highest-visibility placement on the UK's biggest property portal. More views, more saves, more enquiries.

Pre-registered buyers

Our curated database of active buyers — introduced to your property before the market sees it.

Paid social media

Facebook and Instagram campaigns targeting buyers in your price bracket and area — with video content.

YouTube property video

Three professional videos distributed on YouTube — reaching buyers searching for properties in Northumberland.

Launch your property

Book your free Selling Advice Meeting.