Home/Selling/Property Launch Strategy
The 14-day launch

We don't list properties. We launch them.

A traditional agent puts your home on Rightmove and waits. We build momentum before launch, create competition at the open house and generate the energy that drives the best price. Here is exactly how our property launch strategy works.

The three phases

Build, launch, sell.

Phase 1 — Days 1–7

Build

Before your property goes on Rightmove, we build the demand. Professional photography, three videos, floor plan and paid social campaigns are all prepared. Your property is introduced to our database of pre-registered buyers. Energy builds before the market even knows it is available.

Phase 2 — Days 7–14

Launch

Featured Property live on Rightmove and other property portals. Social campaigns running. Open house viewings opening for qualified bookings only. Every buyer who wants to see the property knows the date — creating a clear, shared deadline that drives urgency and decision-making.

Phase 3 — Day 14

Sell

Open house day. Pre-qualified buyers attend together. They see others interested. They make decisions on the day. Around 90% of our properties sell here — with multiple offers in most cases. You choose the outcome that works best for you, from a position of genuine strength.

Where we market your property

Every channel working together.

Rightmove — Featured

The highest-visibility placement on the UK's biggest property portal and other major property portals including the next two. More views, more saves, more enquiries.

Pre-registered buyers

Our curated database of active buyers — introduced to your property before the market sees it.

Paid social & Google Ads

Facebook, TikTok, Instagram, LinkedIn, Google Ads and other channel campaigns targeting buyers locally and nationally — with video content.

Three professional videos

Three professional videos distributed on YouTube and social media — reaching buyers searching for properties in Northumberland and buyers who have not yet thought about or discovered what your location has to offer.

Drone & cinematic footage

Aerial drone footage and cinematic walkthroughs showcase your home's setting and scale — making buyers stop scrolling before they've seen it in person.

AI-driven buyer audiences

We model lookalike audiences based on previous buyers — then serve your property to the people most statistically likely to move in Northumberland.

Make it happen

Ready to launch? — start here.

Our Agents adviser meeting a seller at their home for a Property Valuation Free Valuation In-person Property Valuation — honest price, full launch strategy, no obligation. Book now → Mother and son at a kitchen table requesting an Our Agents Online Valuation Plus report on a laptop Valuation Plus Report Personal price range report within one working day — free, no visit needed. Get your report → Our Agents mortgage adviser meeting a couple in the mortgage department Mortgage Appointment Whole-of-market advice — free, no obligation, searching hundreds of lenders. Book free → Keys being handed over after a property conveyancing completion Conveyancing Quote Fixed-fee quotes from trusted local solicitors — transparent, no hidden extras. Get a quote →

Moving in Northumberland? Local property services

Your free member dashboard

Track what your home is worth — free.

Your free member dashboard follows your valuation month by month, shows you exactly what is selling near you, and gives you a Seller Score — all before you commit to anything.

  • Live valuation tracking for your home
  • Your Seller Score and real buyer demand
  • An alert the moment we sell something near you
Create free account See the dashboard →

Free forever · No credit card · 60 seconds

Launch your property

Book your free Property Valuation.