Why Every Our Agents Listing Gets Three Videos (Most Agents Give You None)

Scroll through a handful of Northumberland listings on Rightmove and count how many actually have video. It's still a small minority. Most agents give you a floor plan, a dozen photos, and nothing else, even though video is one of the biggest drivers of genuine buyer engagement a listing can have. Every property we market gets three professional marketing videos as standard, included in the fixed £1,299 fee, not as an optional extra.

Why photos alone aren't enough

A photo shows a room. Video shows how the rooms connect, how the light moves through the house across the day, and what it actually feels like to walk from the kitchen into the garden. For a character property, a rural home, or anything with a layout that's hard to picture from stills, that difference matters enormously. Buyers scrolling through a photo-only listing are working harder to imagine the property than they should have to, and a lot of them simply move on to the next one instead.

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What video actually does for engagement

Listings with video get watched, shared and saved in a way photos alone don't. It's also what makes a listing work properly on social media, where video content consistently outperforms static images. That matters because our marketing doesn't stop at the portals: your property's video content is part of the same Beat the Portals campaign that runs targeted paid advertising to buyer audiences across Google, Meta and TikTok before the listing even goes live on the portals.

What sellers with video actually see

Our listings average 85% more views than comparable properties marketed without this kind of content. That's not a coincidence. More engagement online converts into more people turning up to view, which is exactly why our managed open house events, built on properly prepared marketing, average 53 viewings and 10 offers across two recent launches, with 90% selling on the day itself.

Why most agents still don't offer it

Video takes more time and more skill than a quick photo shoot, and a lot of traditional agents simply aren't set up to produce it as standard. It's often offered as a paid extra, if it's offered at all, which means plenty of sellers never even get asked whether they want it. Because we build video into every single listing from day one, it's never a decision a seller has to make or pay extra for. It's just part of how we launch every property, before it goes anywhere near a portal.

What the three videos actually cover

It isn't one clip reused three ways. Between them, the videos are built to do different jobs: a proper walkthrough that lets a buyer experience the flow of the property the way they would in person, footage that captures the wider setting, garden or countryside a property sits in where that's part of the appeal, and shorter, social-first content built specifically for how buyers actually scroll on Facebook, Instagram and TikTok. That last part matters because it's the same video content that carries our paid advertising campaigns, reaching buyers who weren't actively searching portals that week at all.

If your current listing has none of this

If your current listing has been live for weeks without video and the viewings have been thin, that's very likely part of why. It isn't a reflection of the property, it's a reflection of what's been invested in showing it properly. Photos alone are asking a buyer to imagine the rest.

Book a Selling Advice Meeting and Valuation and we'll show you exactly what a properly marketed launch, video included, looks like for your home.