14 days sounds like a marketing line until you see what's actually happening inside it. Our sellers move from launch to sale agreed in an average of 14 days, against a national average of 77 days — and the difference isn't luck. It's a structured process that compresses the slow parts of a traditional sale without cutting corners. Here's what those days actually look like.
Week one — the launch
The clock starts at instruction, not at "live on the portals". In week one, professional photography, floorplans and copy are produced and the listing goes live everywhere a buyer might be looking. Our listings get 85% higher views than comparable listings in the same area, which means the buyer pool a property reaches in its first days is simply larger than it would be through a standard single-portal listing.
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Book a valuationThe open house weekend
Rather than trickling out viewings one at a time over several weeks, we bring serious buyers to a managed open house event, usually within the first two weeks of launch. Across two recent launches this approach generated 53 viewings and 10 offers — competition compressed into a single weekend rather than spread thinly across a month. 95% of our properties sell at the open house event itself.
Competition compressed into one weekend does more for a sale price than the same viewings spread across six weeks ever could.
From offer to sale agreed
When multiple offers come from a single open house, sellers are choosing between genuinely competing buyers rather than negotiating alone against one interested party. That competitive tension is what a slower, drip-fed viewing schedule can't replicate — by the time an offer is accepted, it's already been tested against real alternatives.
Why the national average is 77 days — and where the time goes
The 77-day national average isn't explained by one single delay — it's the accumulation of a slower launch, viewings spread thinly over weeks rather than concentrated into days, and a sale price that was never properly tested against competing interest before an offer was accepted. Each of those stages adds time individually; together they're what separates 14 days from 77.
What makes the difference
None of this depends on cutting the process short — it depends on compressing the slow parts. The complete selling package, at a fixed £1,299, covers the professional marketing, the managed open house and the ongoing support through to completion, all built around getting a property in front of the right buyers fast rather than leaving it to sit.
What this means if you're planning to sell
If you're weighing up when to bring your property to market, the 14-day average is a genuine benchmark for what a well-run launch and a single competitive open house event can achieve, rather than a best-case outlier. The place to find out what it could look like for your specific property is a Selling Advice Meeting and Valuation.
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