Choosing the right estate agent in Northumberland is the single biggest decision you make when selling your home. The wrong choice costs you time, money and stress. Here are the five questions that reveal the truth about any agent before you sign anything.
1. How many days does it take you to achieve sale agreed?
Every agent will tell you they sell quickly. Ask for the Rightmove-verified average. The national average for traditional agents is over 90 days from listing to sale agreed. Our Agents’ Rightmove-verified average is 14 days. That gap is not small — it is the difference between a quick, clean sale and months of viewings, price reductions and uncertainty.
If an agent cannot give you a verified figure, that tells you something.
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Find out what your home is really worth
Book a Selling Advice Meeting and Valuation with Our Agents. An honest figure for your home, a clear plan to sell it, and our complete selling package at £1,299.
Book a valuation2. What is your fee and what exactly does it include?
Commission-based agents in Northumberland typically charge 1.3% of your sale price plus VAT. On a £350,000 home, that is £4,550 plus VAT, £5,460 in total — and the total only becomes clear when you sell. Ask exactly what is included: professional photography? Video? Floorplan? Featured Property on Rightmove? A pre-market campaign? Many agents charge extra for these.
Our Agents charges £1,299 fixed — everything included, no extras, no commission.
3. What is your strategy on the first day of launch?
The first 48 hours on Rightmove are the most valuable. A property listed on a Tuesday afternoon with six photos and a vague description will not perform the same as one launched with a full Beat the Portals pre-market campaign, professional photography and video, and a structured open house on the calendar. Ask every agent what their launch plan looks like.
4. What percentage of your properties achieve asking price or above?
Most agents will have figures here. What you want to see is consistent achievement of or above asking price — not just occasional examples. Our open house model creates buyer competition, which regularly produces multiple offers and final sale prices at or above asking price.
5. Can I speak to recent sellers in my area?
Any agent worth using should be able to connect you with recent sellers who are happy to talk. Google reviews are a start, but a real conversation with a recent client tells you far more. Read our client reviews and ask us to connect you with a recent Northumberland seller.
What to watch out for
- Inflated valuations — some agents overvalue to win instructions, then pressure you to reduce. Ask agents to justify every figure with comparable sold evidence.
- Long tie-in contracts — some contracts lock you in for 12 to 16 weeks with high cancellation fees. Our Agents operates without punishing tie-ins.
- Opaque fees — always get fees confirmed in writing before signing. If the fee includes VAT, make sure you know this upfront.
- Passive marketing — listing on Rightmove and waiting is not a strategy. Ask specifically how your agent will generate buyer competition, not just buyer enquiries.
The most important factor
Results. Not promises — results. Ask to see verified data: average days to sale, percentage achieving asking price, and what the actual marketing looks like. Then compare. An agent who has the data and shares it openly is one worth trusting.
See Our Agents’ verified results or book a free Selling Advice Meeting to see exactly what our strategy looks like for your property.
