Home/Selling/Beat the Portals
Our early-access launch strategy

Before your property reaches Rightmove, serious buyers are already competing for it.

We call it Beat the Portals. A structured, demand-first launch that puts your home in front of pre-qualified buyers before it goes live on any portal — generating urgency, competition and premium offers from day one.

0
Sell at the open house
with competing offers on the day
0
Average days to sale agreed
Rightmove verified · 2025
0
More views per listing
vs the area average
Why most agents fail sellers

Most agents list properties and wait.

The typical approach: take a few photographs, upload to Rightmove, put a board outside and hope the enquiries come in. If they don't, reduce the price. If they still don't, reduce again.

This creates the opposite of what a seller needs. Stale listings, falling prices, nervous buyers wondering what's wrong with the property. By the time an offer arrives, you've lost leverage.

We believe this is entirely the wrong way around. Demand should be built before the property goes live — not hoped for afterwards. That's what Beat the Portals is built to do.

Our Agents photographer shooting professional marketing photography of a Northumberland property for sale
Us vs them

The difference is what happens before launch.

Our Agents

  • 7-day preparation — photography, video, expert copywriting
  • Beat the Portals early-access campaign to registered buyers
  • Targeted paid advertising before portal launch
  • AI-driven buyer audiences across Google, Meta and TikTok
  • Pre-qualified, pre-booked open house on Day 14
  • Competing offers on the day — 90% sell at open house
  • Active progression — targeting 4-week completion
vs

Typical agents

  • Upload to Rightmove and wait for enquiries
  • No early-access or pre-marketing strategy
  • No paid advertising — relying solely on portals
  • No targeted buyer audiences or digital campaigns
  • Individual viewings scattered across weeks
  • One buyer at a time — no competitive pressure
  • No active progression — sale falls through on average 16+ weeks
How it works

Seven days of preparation. Maximum impact on launch.

Before your property appears anywhere publicly, we spend a full week building the campaign. By the time it launches, there's already a waiting audience — and the open house creates the competition that drives the best price.

Professional film & photography

Cinematic property tours, drone footage and magazine-quality stills that make buyers stop scrolling and fall in love before they've ever stepped inside.

Sponsored social & Google Ads

Facebook, TikTok, Instagram, LinkedIn, Google Ads and other channel campaigns targeting buyers locally and nationally — with video content.

AI-driven buyer audiences

We model lookalike audiences based on previous buyers and serve your property to people most likely to move — reaching serious buyers beyond the portals.

Registered buyer database

Pre-qualified buyers on our register receive early-access alerts before the property appears publicly — giving you a warm, motivated audience from day one.

Urgency & competition

Launching to a pre-built audience all at once creates genuine competition. Buyers know others are interested — and that drives offers that reflect the true value of your home.

Then — the portals

Only once demand is built do we go live on Rightmove and all major portals — amplifying momentum that's already in motion, not hoping it will start.

What's included

Every channel working for your sale.

Most agents use one channel — we use all of them, simultaneously, in a co-ordinated 14-day launch that creates genuine competition.

Rightmove Featured Property

The highest-visibility placement on the UK's biggest property portal and other major property portals including the next two. More views, more saves, more enquiries — Featured listings receive up to 85% more views than standard listings.

Three professional videos

Three professional videos distributed on YouTube and social media — reaching buyers searching for properties in Northumberland and buyers who have not yet thought about or discovered what your location has to offer.

Paid social media campaigns

Facebook, TikTok, Instagram, LinkedIn, Google Ads and other channel campaigns targeting buyers locally and nationally — with video content reaching buyers beyond the portals.

Drone & cinematic footage

Aerial drone footage and cinematic walkthroughs give buyers a perspective no standard photograph can match — showcasing the setting, gardens, aspect and scale of your home before they even step through the door.

AI-driven buyer audiences

We build lookalike audiences modelled on previous buyers of similar Northumberland properties — then serve your home to the people most likely to move. Smarter targeting means a warmer audience from the moment your property launches.

Registered buyer database

Pre-qualified buyers on our register receive early-access alerts before your property appears anywhere publicly — giving you a warm, motivated audience from day one, often generating enquiries before Rightmove even goes live.

The timeline

From instruction to open house in 14 days.

What sellers say

The launch strategy in their words.

"Jonathan sells your home, it's that simple. Hugely proactive, innovative and diligent — every instruction feels personal."

David & Claire W.Morpeth · Sold 2025

"The open house was brilliantly managed. We had competing offers on the day and completed well above our expectations."

Karen & John S.Longframlington · Sold 2025

"Unlike anything I'd experienced before. The photography, videos and launch strategy were exceptional. The result exceeded everything we hoped for."

James & Sarah T.Morpeth · Sold 2025
Take the next step

Everything you need to get moving.

Free Valuation In-person Selling Advice Meeting — honest price, full launch strategy, no obligation. Book now → Valuation Plus Report Personal price range report within one working day — free, no visit needed. Get your report → Mortgage Appointment Whole-of-market advice — free, no obligation, searching hundreds of lenders. Book free → Conveyancing Quote Fixed-fee quotes from trusted local solicitors — transparent, no hidden extras. Get a quote →
For buyers

Get inside the pre-market window.

While most buyers are competing on Rightmove, Our Agents' registered buyers are already inside the Beat the Portals window — seeing new properties up to 7 days before any portal listing goes live.

Registration is free. We match your requirements and alert you the moment a suitable property enters our pre-market phase. No portal. No competition. Just early access.

Around 90% of Our Agents properties sell at the open house event — often before the portals even list them. If you're not registered, you may never get the chance.

Register for early access Browse current listings
7 days before Rightmove Registered buyers receive property alerts up to a week before public portal listing.
Matched to your requirements We filter by location, property type, bedrooms and budget — you only hear about relevant properties.
Free to register No cost, no obligation. Register in under two minutes and we do the searching for you.
Launch your property properly

Find out what your home could achieve with the right strategy.

Book a free Selling Advice Meeting — in person, no obligation — and we'll show you exactly how the Beat the Portals campaign would work for your property.

Book a Valuation See the full process WhatsApp us