Our launch system
We don't list properties. We launch them.
A structured, data-led system that manufactures demand before your property goes live — turning interest into competing offers in as little as 14 days.
A structured, data-led system that manufactures demand before your property goes live — turning interest into competing offers in as little as 14 days.
Traditional agents upload your property to Rightmove and hope. We spend the first seven days building a campaign — photography, video, copy and targeted advertising — so that on launch day, pre-qualified buyers are already competing.
Around 90% of our properties sell at the open house event, with multiple offers on the day. Our verified average on Rightmove is 77 days — versus 198 days for local competitors. The result: faster sales, higher prices, less stress.
Every property follows the same proven launch sequence.
We visit your property in person, carry out a full inspection and give you an honest, precise valuation based on live market conditions — then build a bespoke launch and marketing strategy from Day 1.
Professional photography, video, drone footage and expert copywriting. We set up targeted campaigns and give registered buyers early access — generating serious interest before your property reaches any portal.
Pre-qualified, pre-booked buyers arrive to controlled competition. Refreshments, a warm welcome and a sense of urgency. Around 90% of our properties sell at this event — frequently with multiple competing offers.
We actively manage progression with recommended solicitors who move at our speed — chasing searches, surveys and enquiries. Averaging eight weeks to completion, and targeting four weeks in 2026.
Before you go live, we put your property in front of thousands of the right buyers — using channels most agents never touch.
Cinematic video tours, drone footage and magazine-quality stills that make buyers stop scrolling.
We model lookalike audiences of serious buyers and serve your property directly to them across the web.
Paid campaigns across Meta, TikTok and Google put your home in front of thousands within hours.
Hundreds of pre-qualified, ready-to-move buyers receive early access before your property goes public.
By launching to a primed audience all at once, we create the competition that drives premium offers.
Only once demand is built do we go live on Rightmove and Zoopla, amplifying momentum that's already in motion.
"Jonathan sells your home, it's that simple. Hugely proactive, innovative and diligent — every instruction feels personal."
"The open house was brilliantly managed. We had competing offers on the day and completed well above our expectations."
"Johnny was incredible throughout — from the photography to progressing with solicitors. I couldn't have asked for more."
Free, no-obligation and in person — with a full marketing strategy and launch plan included.